about us:
What is IndieMarketing?
IndieMarketing fills a very important void in the independent film realm. As a filmmaker you are most definitely very passionate about your project during the creative and production stages. But like many others, you may feel as if you hit a brick wall when it comes to film distribution. Film distribution is very simply marketing. IndieMarketing can help you break that wall and take your project to the next step – finding and securing distribution.
Who is IndieMarketing?
IndieMarketing's founder Tracy Balsz is an entertainment marketing consultant specializing in independent film distribution. She will design and implement a strategic marketing and distribution plan specific to your project. Overhead is kept to a minimum by uitlizing a network of independent contractors, led by entertainment marketing consultant Tracy Balsz.
Tracy Balsz Bio/Background
Tracy Balsz is an entertainment marketing consultant that works with filmmakers, distributors, studios, production companies, and entertainment companies of all sizes. A former Warner Bros. executive, she headed up the marketing efforts of Warner Bros. Studio Facilities for ten years where she worked with all levels of production. Working with over 30 disciplines of below-the-line production, Tracy was instrumental in educating the production community to use the services of the major studios while at the same time changing the mindset of studio departments from order takers to competitive businesses. With an expertise in launching and positioning products and services into the marketplace, Tracy consults with studios, production companies and independent filmmakers. Tracy’s love of independent film has led her to work with independent filmmakers, in the early stages of development, all the way through post production, to ensure that proper attention is given to the marketing of their film and positioning it for distribution. Consider Tracy Balsz as your production's de facto marketing executive. She launched IndieMarketing in 2005 after leaving Warner Bros. and immediately secured a consulting gig with rival Paramount Studios. She currently consults with numerous independent feature film and documentary filmmakers, successfully delivering creative distribution strategies.
Not only does Tracy provide creative marketing strategies, she more importantly follows through and implements the plan to ensure success. Tracy’s background includes graphic design, print, media buying, website design, photography, video production, copywriting, advertising, publicity, market research, event production, sales, contract negotiations, and whatever it takes to implement the plan.
Tracy also works with clients outside of entertainment as a marketing consultant. Visit her corporate site at www.tracybalsz.com.