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About Tracy Balsz
Tracy Balsz is a marketing consultant specializing in entertainment. A former Warner Bros. executive, she headed up the marketing efforts of Warner Bros. Studio Facilities for ten years where she worked with all levels of production. Working with over 30 disciplines of below-the-line production, Tracy was instrumental in educating the production community to use the services of the major studios while at the same time changing the mindset of studio departments from order takers to competitive businesses. With an expertise in launching and positioning products and services into the marketplace, Tracy consults with studios, production companies and independent filmmakers. Tracy’s love of independent film has led her to work with independent filmmakers, in the early stages of development, all the way through post production, to ensure that proper attention is given to the marketing of their film and positioning it for distribution. This includes guiding the creative direction and design of the key art, website, digital press kit and various other marketing materials, as well as publicity.
Versatile in both strategic thinking and hands-on implementation of all elements of marketing, Tracy’s background includes graphic design, print, media buying, website design, photography, video production, copywriting, advertising, publicity, market research and event production. Tracy also works with clients outside of entertainment in various industries including health care, retail, non-profits, and home improvement.
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