Paramount Studios - www.paramountstudios.com
Strategized and launched new branding campaign titled “Rediscover Paramount”, to educate the production community that Paramount Studios (backlot services) are open for business.  Launched and announced the initiative with a new website that features an online Quote-builder and a real-time stage availability calendar.  Multi-tiered marketing program is ongoing including publicity, advertising, direct mail, events, promotions, sponsorships, networking and outreach into the production community to producers and below the line crew.

Warner Bros. Studio Facilities - www.wbsf.com
Launched and headed up the marketing department of the studio facilities.  Worked with all levels of production while promoting the departments of the lot, which included over thirty below-the-line services.  Branded the division as a separate entity and company while instrumental in educating the production community that the studios were open for business – to features, TV, commercials and independents alike. Helped mold the mindset of internal staff/employees to become customer-centric vs. order takers.  Strategized and implemented marketing programs targeting production and non-production clients for all departments including:  publicity, brochures, catalogs, website, direct mail, event production, networking, tradeshows, etc.

Below-the-Line departments:

  • Stages/Exterior Set Rentals
  • Set Lighting/Grip Rentals
  • Production Sound Services
  • Property/Drapery/Upholstery
  • Set Construction Services
  • Sign Shop
  • Scenic Art
  • Metal Fabrication
  • Plaster Fabrication
  • Costume Rentals
  • Special Effects/Custom Props
  • Still Photography        
  • Post Production Services

Warner Bros. Studio Tour
Established backlot tour as a major Hollywood tourist destination attracting over a 100,000 customers annually.  Over the course of several years branded the tour by targeting the hospitality and tourism industries with publicity, national advertising, incentives/promotions, networking, direct mail.

Element FX - www.elementfx.net
Designed and produced company website and marketing materials to announce this upstart digital post production company to producers and films/projects needing visual effects. Represented the Marin County based boutique as a Los Angeles rep.  Element FX, comprised of all ex-ILM talent,  specializes in 3D/2D animation, environments, matte painting and compositing.


TV/Film Production and Distribution:

indieArts Entertainment - www.indiearts.com
Helped launch this upstart worldwide television and theatrical distribution company with logo and corporate identity exploration and website.  (still in production stage)

Shiver - www.shiverthemovie.com (coming soon)
MOOLA - www.moolathemovie.com

Brought in after the film was completed, to handle the world premiere screening at the Newport Beach Film Festival 2007. Worked directly with the producers, coordinating all festival logistics: talent, transportation, promotional, publicity, local media, event management and prepared in less than two weeks time the printed collateral, website, and digital press kit.  The film placed “Best Achievement in Film Directing” awarded to Don Most (Happy Days).

Valley of the Hearts Delight - www.valleyoftheheartsdelight.com

Worked with the producer/writer from early on in pre-production to guide direction of film (audience target), prepared synopsis, one-liner, publicity announcement to the trades and local media on location, IMDB and production listings, website, production notes, publicity stills, one-sheet and key art exploration and design firm management, talent and crew bios, EPK interviewing/production, digital press kit (CD and booklet), test screenings, market research, focus group, multiple festival coordination/publicity.  Film won “Best Cinematography” at the Boston International Film Festival 2006.

Kids in America - www.kidsinamericamovie.com

Initiated a grass roots promotional campaign speaking to the kids in America, with an informational website and blog.  Announced the film to the trades, with write-ups in the Hollywood Reporter with pick-ups across the internet, IMDB and production listings, publicity stills, one-sheet and key art design, talent and crew bios, production notes, digital press kit (CD and booklet), test screenings, market research, focus group.  Film was released in 700 theatres nationwide and a DVD release in all major retail outlets.

Red, White, Black and Blue documentary - www.alaskainvasion.com

Represented the film as publicist at the Locarno International Film Festival 2006 where it received the “best documentary” award.  The documentary will air on PBS in 2007.

Grand Canyon: Unplugged documentary (in post production)

Non-entertainment marketing:

Prudential Health Care
Kodiak Stone (under construction)
Corona Stone
Lean at Last Medical Weight Control
Hancock Park School


Target Markets:

Entertainment:  Producers, Directors, UPM’s,  Location Managers, Art Directors, Construction Coordinators, Set Decorators, Cinematographers, Unit Publicists/Photographers, Gaffers, Electricians, Sound Supervisors, Special Event producers

General Marketing:  Builders, Architects, Themed Entertainment, Retail Construction, Interior Decorators, Hospitality, Tourism, Meeting Planners